In our
neck of the woods Thanksgiving ushers in the start of the holiday season:
a time for family get-togethers, a time to give and receive, a time for
joy, and perhaps most importantly for market observers: a time to spend
heavily.
Granted there are some who got a head
start on the holiday shopping binge, in particular those who have engaged
in the recent feeding frenzy in technology and Internet related stocks,
but for the majority of shoppers the day after Thanksgiving marks the
traditional kick off of the holiday spend-o-rama bowl.
This year's holiday shopping season
promises to be the strongest this decade, a fact which has not gone
unnoticed by investors who have bid up the prices of e-commerce stocks.
The strongest labor market in decades,
soaring stock prices, strong economic growth and low inflation have
combined to lift consumer confidence to near record levels this year,
sending the consumer on a year long buying binge which has created a self
perpetuating circle of consumer demand fed economic growth .
This week's latest batch of economic
data indicates that neither the economy nor the consumer's appetite to
spend is likely to slow anytime soon.
Preliminary third quarter GDP figures
indicate the economy grew even faster than first estimated, at a 5.5%
clip. Consumer demand showed no signs of slowing down despite this
year's jump in long-term interest rates from 5.05% to 6.23%. Real
personal consumption expenditures rose 4.6% in the quarter.
Signs of a pickup in economic activity,
rather than the hoped for slowdown, were in evidence throughout the third
quarter GDP numbers. Real Final Sales of Domestic Product, which
excludes the effects of inventory changes, grew at a 4.6% pace compared to
the second quarter's 3.2% rise. Real Gross Domestic Purchases rose
6.1% in the quarter versus the second quarter's 3.2% increase.
Any way you stack it the economy
remained strong in the third quarter, growing at a pace far above the 3.5%
annual rate that N.Y. Fed President McDonough earlier this week indicated
was the upper limit for sustainable growth.
Perhaps the only things that didn't show
strong growth during the quarter were corporate profit margins. Unit
profits, or the profits per unit or real product, declined in the quarter
as labor costs and other corporate costs ate into margins. Also
declining during the quarter were the domestic profits of non-financial
companies, which fell 2.1% in the quarter. Although total after tax
corporate profits rose 3%, and 11.7% year-to-year, the decline in unit
profits is a potential source of trouble for a stock market that is priced
to perfection.
Friday's release of October Personal
Income and Spending figures was sweet music to the ears of retailers as
this holiday season begins. Personal incomes grew 1.3% during
October, their biggest jump since 1994. Subtracting the effects of
farm subsidy payments, the rebound from Hurricane Floyd, and union
contract signing bonuses, personal income still grew at a robust 0.5%--a
healthy enough figure to ensure that the confident consumer remains
smiling and willing to pull out the wallet.
The consumer remained in spending
overdrive mode during October, with personal spending rising 0.6% and real
personal consumption expenditures rising 0.4%. The consumer stepped
up the pace of spending in all categories during the fourth quarter's
first month, with durable goods purchases rising 0.8% versus September's
0.1%, nondurables rising 0.3% versus September's unchanged reading, and
services purchases increasing 0.4% compared to 0.3%.
With demand showing no signs of slowing
down from the third quarter's torrid pace, fourth quarter GDP is likely to
once again come in strong at 4.5%-5%, a level that will once again put the
Fed's finger on the rate hike trigger.
Consumer demand is unlikely to ease
until consumer confidence eases from current levels, a scenario which is
unlikely as long as the stock market remains near record levels and the
unemployment rate remains near a 30 year low.
Perhaps the most worrisome of this
week's economic data was the Initial Jobless Claims numbers, a number that
was largely ignored by many investors during Wednesday's pre-Thanksgiving
tech sector and Internet stock surge. Initial claims declined 13,000
to 274,000 in the latest week, and the 4-week moving average fell 1,250 to
286,250. The insured unemployment rate dipped to 1.7% from
1.8%. The numbers indicate a continued tightening of labor markets.
While the stock market's short term
outlook remains favorable, the market's longer term outlook is looking
increasingly negative.
NASDAQ and the Internet stocks continued
their rally to new highs this week as we expected, and momentum is strong
enough to carry the stocks higher in next week's early going, but beyond
that all bets are off.
As we have said previously, the market
is nearing the end of a blowoff top, with the recent parabolic moves by
tech sector and Internet stocks the final phase. Euphoric sentiment
leaves the market defenseless against the unexpected, and a sharp change
in the prevailing opinion.
While the bond market has already
shifted its views on the outlook for the Fed's interest rate policy, the
stock market's current euphoria has left it largely unprepared for a
sudden shift by the consensus to a more hawkish outlook on interest rates.
We expect next Friday's employment
report, along with November's oil-price-rise enhanced CPI and PPI numbers,
to cause a seismic shift in the consensus view on future Fed rate hikes, a
shift which will likely mark the end of the current blowoff top.
Looking further out, the real danger to
the market is that the majority of investors still operate under the
assumption that "one more quarter-point rate hike will do the
trick". In reality, as we have said before, there is no way to
predict when the current rate hike cycle will end, or the number of rate
hikes that will be needed. The Fed will be forced to keep its hand
on the rate hike trigger until the economy slows down to a sustainable
pace and labor market conditions ease.
With consumer demand and economic growth
remaining at unsustainable levels despite this year's sharp rise in
interest rates, the current rate hike cycle will likely last far longer
and carry interest rates much higher than anyone expects-- an event which
could carry stock prices far lower than anyone expects.
In the short term, the kickoff of the
strongest holiday shopping season in years is an opportunity for short
term profits in the stock market, but over the longer term, it will likely
be looked back upon as the time when the ship should have been
abandoned.