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ARCHIVE:    JUNE/JULY  AUGUST/SEPTEMBER

An InvestorLinks article
distributed every market day.

Priceline.com Inc (NASDAQ: PCLN)
Market Call™ for October 27, 1999
Contributed by Mark Seleznov, TrendTrader.com.

The purpose of this Market Call section is to educate readers in technical analysis patterns and indicators. As with all investment information, you need to research information and consult your financial advisor before initiating any strategies that are contained in Market Call.

Also, you must realize that as with all trading strategies, opinions can change quickly depending on market conditions and developments.

This column tries to present historical examples, potential set ups, and examples of entry and exit strategies.

On the charts in this column everyday is the Momentum indicator. Some call it the Rate of Change indicator.

Definition:

The Momentum indicator or Rate of Change indicator is a popular study available in most analytical charting programs.

The use of the indicator can vary from trader to trader. Most use it as a trend following indicator; while others use it as an oscillator to help pinpoint possible overbought and over sold conditions.

The indicator measures the rate of change in price as opposed to price itself. It is calculated by subtracting the price of x periods ago from the price now. This indicator can also be referred to as rate-of-change (ROC). As with most indicators and studies, it can be used on various time frames. The same calculation is used for 5 minute, 15 minute, 60 minute or daily price bars. We use it here with 60-minute bars.

To reduce the choppiness of the indicator, I prefer a longer period. I then apply a Moving average of the indicator to further smooth this very volatile indicator when using with short time periods. The chart below reflects the smoothed 5 period exponential moving average derived from a 22 period Momentum indicator on 60-minute bars.

Interpretation:

The conventional interpretation is to use momentum as a trend-following indicator. This means that when the indicator peaks and begins to descend, it can be considered a sell signal. The opposite conditions can be interpreted when the indicator bottoms out and begins to rise.

If momentum reaches very high or low values relative to its range historically, a continuation of the current trend is likely, and a change might not be considered until the actual price begins to dip down or rise, respectively. As with all technical indicators, it is often useful to verify the signals you are interpreting with other indicators

Let's look at Priceline.com Inc. (NASDAQ: PCLN).

On October 18, PCLN started to rise from a previous low area of 61. During the last 10 trading days, PCLN made an attempt to rally. This rally looks like it is failing as indicated by the Momentum indicator.

A breakdown from here should test the 61 area again. I would Short PCLN here. I would place a stop at 69 �.

Chart courtesy of
 


Interested in adding Market Call to your website?
Click here for details: Market Call Information

Mark A. Seleznov is a General Securities Principal and Managing Partner of Trend Trader, LLC, a NASD, SIPC broker/dealer firm located in Scottsdale, Arizona. A professional trader for over 25 years, Mark was a Market Maker on the Philadelphia Stock Exchange, a Retail Registered Representative, and futures trader. Mark is an author and recognized expert in equity Day Trading. He conducts seminars in Equity Day Trading and offers his firm traders training and support. If his firm holds any positions in the public companies he writes about, it will be noted at the bottom of his article.

Market Calls is a daily syndicated column on trading by Mark A. Seleznov, Managing Partner of Trend Trader, LLC. For information on obtaining Market Calls for your web site, newspapers, or publication, contact
Trend Trader, LLC at 602-948-1146

Disclaimer: Trading in securities may not be suitable for all individuals. Consult your broker or other professional to determine your suitability. This is not an offer to buy or sell securities. The advice given above is of a general nature and should not be taken as a recommendation to buy or sell the referenced security.

 
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